#TheShift is the conscious and intentional effort to achieve economic equity through entrepreneurship and wealth creation in the Black community that will raise the quality of life for Black families. #TheShift is the redirection and reinvestment of our dollars into our Black owned businesses, predominately Black neighborhoods and spaces. It has been stated that the Dollar leaks out the Black community after 6 hour while it remains in other communities as long as 28 days. #TheShift is also about slowing the leakage of dollars out of our community so we can build generation wealth.