Partners offer $55K gift card program to help minority-owned businesses

Consumers Energy is partnering with the Michigan Municipal League Foundation on a gift card program that will let customers double their spending at 40 minority-owned businesses in the Grand Rapids area.

Consumers said this week it made a $55,000 contribution to the Michigan Municipal League Foundation that will let the West Michigan Hispanic Chamber of Commerce and Grand Rapids Area Black Businesses provide $25 Mastercard gift cards to 40 of their member businesses.

Under the program, which kicked off Friday, patrons who spend a minimum of $25 at a participating location will receive a $25 Mastercard gift card that can be applied to their purchase or spent at any of the participating businesses. Each business will receive an equal number of gift cards for distribution, but supplies are limited and are expected to sell out quickly.

The initiative is part of Consumers Energy’s Our Town program to assist small local businesses hit hard by the COVID-19 pandemic.

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